Charity

Turn Sustainability Into Giving

Retailers partner with a charity and donate the cost of a paper cup every time a customer chooses a reusable one. Simple, recurring, automatic.

The Sustainable Giving Loop - Loyal Tilly

The Sustainable Giving Loop

A single everyday choice sets a cycle in motion:

Customers choose more reusable cups → Partners save on disposable cups → Charities receive those savings to fund their cause → Social & environmental impact grows

No campaigns. No appeals. No admin.

Just giving that happens in the background, every day.

The Sustainable Giving Loop - Loyal Tilly

What this means for your charity

Recurring income, every day

Donations accumulate through normal customer behaviour at your retail partners’ venues – no fundraising effort required on your side.

Deeper corporate relationships

Your charity becomes embedded in a retail partner’s sustainability activity, not just a sponsorship line item.

Clear, compelling impact data

1,200 reusable cup choices per month can generate €3,500 for your cause in a year — the kind of concrete story your donors and funders want to hear.

One loyalty card, accepted everywhere

Participating venues are connected through a single platform, seamless for customers and straightforward for partners to manage.

If you would like to partner with a retailer to help fund your charity – get in touch!

Charity Portal Loyal Tilly

Giving Made Visible

Every donation tracked. Every cup counted.

Our Charity Portal gives you a real-time view of your income stream – transparent, simple social giving you can report on with confidence.

Charity Portal Loyal Tilly